Americans Find the Nonfinancial Benefits of Homeownership Most Valuable

Americans Find the Nonfinancial Benefits of Homeownership Most Valuable | Simplifying The MarketHomeownership is a foundational part of the American Dream. As we look back on more than a year of sheltering in our homes, having a place of our own is more important than ever. While financial benefits are always a key aspect of homeownership, today, homeowners rank the nonfinancial and personal benefits with even higher […]

Home Is Where the Heart Is [INFOGRAPHIC]

Home Is Where the Heart Is [INFOGRAPHIC] | Simplifying The Market

Some Highlights

  • There’s no doubt about it: homeowners love their homes, and that feeling has become even more important over the past year.
  • The vast majority of homeowners say they’re emotionally attached to their home and that it has kept them safe during the COVID-19 pandemic.
  • Owning a home provides a sense of safety, security, and accomplishment. Let’s connect to move your homeownership goals forward today.

93% of Americans Believe a Home Is a Better Investment Than Stocks

93% of Americans Believe a Home Is a Better Investment Than Stocks | Simplifying The MarketA recent Survey of Consumer Finances study released by the Federal Reserve reveals the net worth of homeowners is forty times greater than that of renters. If you’re wondering if homeownership is a good investment, the study clearly answers that question, and the answer is yes. Do Americans believe a home is a better investment […]

3 Ways Home Equity Can Have a Major Impact on Your Life

3 Ways Home Equity Can Have a Major Impact on Your Life | Simplifying The MarketThere have been a lot of headlines reporting on how homeowner equity (the difference between the current market value of your home and the amount you owe on your mortgage) has dramatically increased over the past few years. CoreLogic indicated that equity increased for the average homeowner by $17,000 in the last year alone. ATTOM […]

Owning a Home Is Still More Affordable Than Renting One

Owning a Home Is Still More Affordable Than Renting One | Simplifying The MarketIf spending more time at home over the past year is making you really think hard about buying a home instead of renting one, you’re not alone. You may be wondering, however, if the dollars and cents add up in your favor as home prices continue to rise. According to the experts, in many cases, […]

How to Make the Dream of Homeownership a Reality This Year

How to Make the Dream of Homeownership a Reality This Year | Simplifying The MarketIn 1963, Martin Luther King, Jr. inspired a powerful movement with his famous “I Have a Dream” speech. Through his passion and determination, he sparked interest, ambition, and courage in his audience. Today, reflecting on his message encourages many of us to think about our own dreams, goals, beliefs, and aspirations. For many Americans, one […]

The Importance of Home Equity in Building Wealth

The Importance of Home Equity in Building Family Wealth | Simplifying The MarketHomeownership has always been the first rung on the ladder leading to household wealth. As Freddie Mac recently posted: “Homeownership has cemented its role as part of the American Dream, providing families with a place that is their own and an avenue for building wealth over time. This ‘wealth’ is built, in large part, through […]

Turning a House into a Happy Home

Turning a House into a Happy Home | Simplifying The MarketWe talk a lot about why it makes financial sense to buy a home, but more often than not, we’re drawn to the emotional reasons for homeownership. No matter the living space, the feeling of a home means different things to different people. Whether it’s a certain scent or a favorite chair, the feel-good connections to our […]

The Difference a Year Makes for Homeownership

The Difference a Year Makes for Homeownership | Simplifying The MarketOver the past year, mortgage rates have fallen more than a full percentage point, hitting a new historic low 15 times. This is a great driver for homeownership, as today’s low rates provide consumers with some significant benefits. Here’s a look at three of them. 1. Move-up or Downsize: One option is to consider moving […]

Homeownership Is a Key to Building Wealth

Homeownership Is a Key to Building Wealth | Simplifying The MarketFor years, real estate has been considered the best investment you can make. A major reason for this is due to the net worth a household gains through homeownership. In fact, according to the 2019 Survey of Consumer Finance Data from the Federal Reserve, for the average homeowner: “…a primary home accounts for 90% of […]