{"id":105,"date":"2019-01-14T16:17:00","date_gmt":"2019-01-14T16:17:00","guid":{"rendered":""},"modified":"2019-03-13T01:37:54","modified_gmt":"2019-03-13T01:37:54","slug":"luxury-trends-and-how-they-influence-real-estate","status":"publish","type":"post","link":"https:\/\/blog.sfloridaluxuryhomes.com\/?p=105","title":{"rendered":"Luxury Trends and how they influence Real Estate"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\"><\/p>\n<div><span style=\"font-family: &quot;Helvetica&quot;,sans-serif; font-size: 14.0pt; line-height: 107%;\">Luxury Trends and how they influence Real Estate<o:p><\/o:p><\/span><\/div>\n<div style=\"background: white; line-height: 13.5pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;\"><span style=\"border: none windowtext 1.0pt; color: #999999; font-family: &quot;Karla-Regular&quot;,serif; font-size: 8.5pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.5pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &quot;Times New Roman&quot;; padding: 0in;\">By: <\/span><span style=\"font-size: 9.0pt; mso-bidi-font-size: 11.0pt;\"><a href=\"https:\/\/www.inman.com\/author\/sothebysinman-com\/\"><span style=\"border: none windowtext 1.0pt; color: #444444; font-family: &quot;Karla-Bold&quot;,serif; font-size: 8.5pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.5pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &quot;Times New Roman&quot;; padding: 0in;\">Sotheby&#8217;s International Realty Affiliates Llc<\/span><\/a><\/span><u><span style=\"border: none windowtext 1.0pt; color: #444444; font-family: &quot;Karla-Bold&quot;,serif; font-size: 8.5pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.5pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &quot;Times New Roman&quot;; padding: 0in; text-transform: uppercase;\"><o:p><\/o:p><\/span><\/u><\/div>\n<div style=\"background: white; line-height: 13.5pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;\"><\/div>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/blog.sfloridaluxuryhomes.com\/wp-content\/uploads\/2019\/01\/condo.jpg\" style=\"margin-left: auto; margin-right: auto;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"427\" data-original-width=\"640\" height=\"213\" src=\"http:\/\/blog.sfloridaluxuryhomes.com\/wp-content\/uploads\/2019\/01\/condo-300x200.jpg\" width=\"320\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Luxury Trends<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both; text-align: left;\"><span style=\"background-color: white; color: #444444; font-family: Helvetica, sans-serif; font-size: 13.5pt;\">The personal luxury market is in a constant state of flux. From art to watches to wine, the luxury market responds to increasing consumer demands for accessibility, personalization and secure service.<\/span><\/div>\n<div style=\"background: white; line-height: 16.0pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\"><br \/>Accessibility <o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: 11.25pt; vertical-align: baseline;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">In the past, luxury was often associated with objects \u2014 the must-have handbag, the sports car. But in recent years, this focus has shifted: the emerging affluent demographic looks to luxury purchases to communicate their identity \u2014 who they are, what they care about, how their choices indicate taste and creativity and ethics\u2014 that elusive blend of convenience and connectivity that doesn\u2019t undermine exclusivity \u2014 is surfacing in the luxury real estate industry in two significant ways.<b style=\"mso-bidi-font-weight: normal;\"><o:p><\/o:p><\/b><\/span><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: 11.25pt; vertical-align: baseline;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">The first is in the realm of digital technologies, which are already an intrinsic component of daily life for the busy, connected consumer. Affluent customers expect the advantages of digital to carry over into the luxury market. McKinsey &amp; Company predicts that by 2025, nearly&nbsp;<\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/luxury-in-the-age-of-digital-darwinism\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"border: none windowtext 1.0pt; color: #33add3; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &quot;Times New Roman&quot;; padding: 0in;\">one-fifth<\/span><\/a><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">&nbsp;of personal luxury sales will happen online.<o:p><\/o:p><\/span><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: 11.25pt; vertical-align: baseline;\"><span style=\"color: #28323f; font-family: &quot;Arial&quot;,sans-serif; font-size: 11.5pt;\">Eileen Kedersha, Broker Associate One Sotheby\u2019s International Realty \u2013 Kedersha Group 954-561-4100 <\/span><a href=\"mailto:EKedersha@OneSothebysRealty.com\"><span style=\"font-family: &quot;Arial&quot;,sans-serif; font-size: 11.5pt;\">EKedersha@OneSothebysRealty.com<\/span><\/a><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\"><o:p><\/o:p><\/span><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"border: none windowtext 1.0pt; color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &quot;Times New Roman&quot;; padding: 0in;\">Security<\/span><\/b><b style=\"mso-bidi-font-weight: normal;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\"><o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">Physical security has always been a luxury of sorts, but as more business and personal interactions are enacted online, total data&nbsp;<\/span><a href=\"https:\/\/www.inman.com\/2018\/11\/05\/the-latest-trends-in-luxury-and-how-they-impact-real-estate\/\"><span style=\"color: #33add3; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">security<\/span><\/a><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">&nbsp;is more important than ever. Data safety is of particular concern for affluent consumers, who are risk-averse and vigilant about how and where their money is invested.<o:p><\/o:p><\/span><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: 11.25pt; vertical-align: baseline;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">Fostering a sense of safety and authenticity is imperative for luxury agents, who already know the importance of building rapport and connection with clients. By also supplying expertise and discretion, agents can help clients feel secure in their decisions. To offer peace of mind about data protection, employ tools and practices to ensure processes are safe from breaches: vet vendors, protect devices and enforce strong&nbsp;<\/span><a href=\"https:\/\/www.inman.com\/2018\/11\/05\/the-latest-trends-in-luxury-and-how-they-impact-real-estate\/\"><span style=\"color: #33add3; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">password<\/span><\/a><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">&nbsp;policies.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 13.5pt;\"><a href=\"https:\/\/www.onesothebysrealty.com\/associates\/eileen-kedersha\/search\/\" title=\"Fort Lauderdale Free Condo Search Active Listings\"><span style=\"font-family: &quot;Georgia&quot;,serif;\">Fort Lauderdale and Miami\u2019s Most Comprehensive <b style=\"mso-bidi-font-weight: normal;\">FREE<\/b> Condo Directory and Search site, Click Here<\/span><\/a><span style=\"color: #333333; font-family: &quot;Georgia&quot;,serif;\"><o:p><\/o:p><\/span><\/div>\n<div style=\"background: white; line-height: 20.25pt; margin-bottom: 11.25pt; vertical-align: baseline;\"><span style=\"color: #444444; font-family: &quot;Helvetica&quot;,sans-serif; font-size: 13.5pt; mso-fareast-font-family: &quot;Times New Roman&quot;;\">This spotlight on personalization has bled over into how the modern affluent buyer chooses a home. Many affluent millennials are now focused on quality per square foot, and how a home suits their lifestyle. This means that the finer details of a home become paramount \u2014 better-quality fixtures, peak amenities, and location can sometimes trump square footage.<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 13.0pt; margin-bottom: .0001pt; margin: 0in;\"><span style=\"color: #333333; font-family: &quot;Georgia&quot;,serif;\">Eileen Kedersha Associate Broker 954-462-3600<br \/>William Kedersha Estate Realtor 954-817-2900<o:p><\/o:p><\/span><\/div>\n<div style=\"line-height: 13.0pt; margin-bottom: .0001pt; margin: 0in;\"><span style=\"color: #333333; font-family: &quot;Georgia&quot;,serif;\"><a href=\"http:\/\/www.sfloridaluxuryhomes.com\/\">www.sfloridaluxuryhomes.com<\/a> <o:p><\/o:p><\/span><\/div>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Luxury Trends and how they influence Real Estate By: Sotheby&#8217;s International Realty Affiliates Llc Luxury Trends The personal luxury market is in a constant state of flux. From art to watches to wine, the luxury market responds to increasing consumer demands for accessibility, personalization and secure service. Accessibility In the past, luxury was often associated [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/posts\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105"}],"version-history":[{"count":1,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/posts\/105\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.sfloridaluxuryhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}